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World Research Group - The conference company World Research Group is one of six owned by Vidar Jorgensen, with Dharshan Wanasundera as president. It organizes around 50 - 70 business conferences a year, specializing in health care, aviation, automotives, security, intellectual property, marketing, finance, sports, entertainment and technology.

Quantitative marketing research - Quantitative marketing research is the application of quantitative research techniques to the field of marketing. It has roots in both the positivist view of the world, and the modern marketing viewpoint that marketing is an interactive process in which both the buyer and seller reach a satisfying agreement on the "four P's" of marketing: Product, Price Place (location) and Promotion.

Qualitative marketing research - Qualitative research is a set of research techniques, used in marketing and the social sciences, in which data are obtained from a relatively small group of respondents and not analyzed with statistical techniques. This differentiates it from quantitative research in which a large group of respondents provides data that is statistically analyzed.

Marketing research - Research is the search for and retrieval of existing, discovery or creation of new information or knowledge for a specific purpose. Research has many categories, from medical research to literary research.


Suggested Web Sites

Mexican Association of Marketing and Public Opinion Research Agencies - Association of marketing and opinion research companies in Mexico. Defines common quality norms and standards in methods, techniques, terminology, and analysis criteria as related to marketing research in Mexico.

Marketing Research Association - A US national organization of marketing research professionals and firms. Find news and events, membership, links to marketing research companies.

Karom Group of Companies - Full service marketing research company, providing a complete range of qualitative and quantitative marketing research services.

Source: BazSites.com

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